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About Us
If you could have the secret
recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola
name and what it represents or have it's famous name and what it represents but
no facilities-which would you choose? It's not a trick question. But it demonstrates
the power of the brand. Let me ask it another way. If you could have all the products
or services your company produces, but not its name and brand, are you confident
they would sell? The truth is, clients don't only buy products and services. They
buy promises, reputations and how your brand makes them feel-what brands represent.
Integrating our brand-conscious approach into communications is so critical, so
synergistic, yet is seldom done by graphic design firms and advertising agencies.
Why? It's just not what they do. Graphic designers don't understand positioning
or branding like we do. And ad agencies are more interested in media placement
or creating work that wins awards for them. Brand
Identity Guru (BIG) is a strategic brand development company founded
on the principles of building long-term relationships and providing powerful results.
Our proprietary branding systems are designed to be flexible and work within any
corporate environment. Each project we undertake is customized to produce maximum
results. Our expertise focuses on three disciplines of brand development: brand
research and strategy (marketing plan), brand audit and analysis and creative
services (graphic design). All three represent essential elements of establishing
and building mindshare. |
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